Eco Fold

In my final year of school, I embarked on a market-research driven studio project aimed at creating a product for a holiday craft market in Boulder, Colorado. Inspired by sustainable practices, my team and I designed the Refold Tote—a versatile bag that transforms into a picnic blanket. Crafted from upcycled materials including Thule tents and TopoDesigns ripstop, each tote was meticulously handmade. Our market research guided the design, ensuring it resonated with our clientele. We produced thirteen totes, priced between $60 and $80, and successfully sold out at the market, validating both the design's appeal and sustainability ethos.